B2B Facebook Ads for Physical Products: A Data-Driven Playbook

Mon, 09 Feb 2026 03:48:15 +0000

In performance marketing, a persistent assumption still exists: Facebook and Instagram are only suitable for low-cost, fast-moving B2C products. However, internal benchmarks from multiple B2B advertisers show a different reality. For physical products with high average order values—industrial equipment, bulk materials, commercial furniture—Meta Ads consistently deliver 20–40% lower cost per qualified lead compared to search-only strategies when executed correctly.